Filed under: CSR & Sustainability, Public Affairs & Lobbyisme | Tags: public affairs, stakeholders
Public Affairs, CSR, Public Relations are necessities for the modern enterprise in a globalized world. Though having its differences, the disciplines share the desire to managing relations with external stakeholders not involving direct financial transactions.
With respect to public affairs wrote Lise Holdt (2009) in her Thesis that it is a paradigm shift when the enterprises that traditionally were bound to the commercial arena now also need to be able to master the political sphere.
External stakeholder relations are essential for the company in order to face the new challenges and expectations to business. Or put in Linsky’s word (1995) If not the firm is capable of setting the agenda, it has lost before it began.
Linsky is only partially correct. If you cannot change the outside world, the doctrine of evolution has taught us that adapting to the environment can be a strategy to survive and then dominate. In a business context, there is a parallel to be drawn: a fast adaptation to new political terms can be a competitive advantage, if it is done faster and more efficiently than competitors.
Only through the close monitoring of new political initiatives – and by acting upon this form of intelligence – it is possible to adjust one’s product and business strategies to new terms.
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